It doesn’t take very much to make a warm sales call freezing cold, but it takes a lot of effort to turn the heat up and turn them into a conversion.
Nurturing leads, rather than treating them as a numbers game, is the most important part of lead generation. The power has shifted into the consumer’s hands in a lot of industries, and they’re wise to crude, cold sales techniques (they might have even used a few themselves). Prospects need personalisation and education, rather than a scattergun approach.
We’ve pulled together some stats from across various sectors to find out what callers should be saying, when they should be calling, and what hurts and helps their chances of qualifying or converting a lead.
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