Finding the perfect lead generation company
If the last few blogs have peaked your interest in leads generation, you may be considering contacting a company for the first time. For many business owners this can be daunting. No matter how much research you have done, it is always worrying to agree to part with your hard earned cash. You will always wonder if you have made the right decision – until the leads and the sales start to roll in, of course.
Knowing the right questions to ask your potential leads generation company will help you to make the right choice and will put you back in the the driving seat. One obvious hint: if they refuse to answer your questions, they aren’t right for you. The perfect leads generation company for you will one which is open and honest and ready to look after their customers. The following is a list of the questions you will need answers to.
How does lead generation work?
Ok, so you will already be pretty clued up about this from having read this blog. But the company you are questioning may have a different approach. They need to be able to explain their product succinctly and in layman’s terms. If they baffle you with science, you might want to think again.
What niche do they specialise in?
It is always a good idea to hire a leads generation company which has a foothold in your niche. So if you’re looking for solar panel leads, your leads company should specialise in that area or in renewable technologies. They need to know what they are talking about as much as you do.
What will the costs be?
You need to know in precise detail what the full costs will be. This includes any set up fees, ongoing costs, the cost per lead and any additional costs which might crop up such as a yearly renewal fee. You need to take all of this into account so you are never surprised by your invoice. Don’t just go with the cheapest – choose the best.
How flexible is it?
Find out what access you have to your account, how easily you can adjust your payments, whether you can stop and start your campaigns with ease and so on. You need to run your leads generation in a way that suits you, not how it suits the leads generation company. Most companies will allow you to be completely flexible, if they don’t you need to keep looking.
Am I tied into a contract?
You may want to try out the leads generation service for a few weeks or months to see how it goes. If this is the case, you need to be sure you won’t still be paying for the service in six or 12 months time.
How do they find and qualify their leads?
You should avoid any company who tells you that they cold call their potential leads. Not only is this pointless, you will be paying for leads who are not properly qualified. You want the best possible leads and how your generation company finds them is important. Find a company who uses the power of online search terms to find their leads.
Can I get a refund if I can’t contact my lead?
If you have a long list of leads, but find that half of them have incorrect phone numbers or wrong addresses, you will be wanting your money back. Your leads company have little control over incorrect information, but they should still offer a refund if this happens. Ask about how long you have to return a lead.
Will I get a guaranteed number of leads?
Even though you only pay for what you receive, you may still want a set number of leads each week or month. Good lead generators will allow you to set a monthly or weekly limit on the number you receive. Avoid lead companies who guarantee to provide a certain number of leads because in this industry, nothing is certain.
By now you will be an expert in lead generation. You know how to find the company which will work best for your needs, you know what questions to ask them, you understand how it all works and you know what to do once those leads start pouring into your inbox.
All you have to do now is enjoy the results of your hard work!